Confirm what the marketing plan is.
At the very least, your property should appear on Rightmove, Zoopla and Prime Location.
Here at Property Solvers, we advertise homes on a range of other leading portals. Although the traffic volume is not as high, these sites are a good way to get extra exposure.
Take a look online at the other properties the agent has on the market. Make sure everything is well put together.
For example, the adverts they use should be easy to read, compelling and accompanied by good quality photos.
The better estate agents will offer to ‘feature’ your property, so it’s highlighted at the top of the search results. Although they may charge you for this, it can be a worthwhile investment.
Make sure the agent will send you monthly reports with data from the online property portals.
Good estate agents will also get further exposure through local property listings, newspapers, magazines, leaflets, email and PR campaigns. They should also have a network of potential buyers.
Also, see the chapter on Marketing Your Property in the Right Way.