Confirm what the marketing plan is.
At the very least, your property should appear on Rightmove, Zoopla, Prime Location and the estate agency’s own website.
Take a look online at what other properties they have on the market. Make sure everything is well put together. For example, the adverts they use should be easy to read and compelling.
The better estate agents will offer to ‘feature’ your property, so it’s highlighted at the top of the search results. Although they may charge you for this, it can be a worthwhile investment.
Make sure the agent will send you a monthly Rightmove Client Report. This shows how many people are looking at your property online and suggestions for improvement.
Good estate agents will also get further exposure through local property listings, newspapers, magazines, leaflets, email and PR campaigns. They should also have a network of potential buyers to promote your property to.
Also, see the chapter on Marketing Your Property in the Right Way.